Examiner, MediaNews to Partner on Bay Area Ad Sales Deal

Media mogul Dean Singleton is again seeking inroads to San Francisco's daily newspaper market, according to a report today in the Denver Business Journal.

Apparently Singleton's MediaNews Group — owner of legion Bay Area newspapers, including the Oakland Tribune, Marin Independent Journal, Contra Costa Times, and San Jose Mercury News — is forming an ad-selling partnership with Philip Anschutz' Clarity Media Group, which owns the Examiner, a free tabloid daily distributed in San Francisco and San Mateo County.

This alliance, called the “San Francisco Bay Area Buy,” will enable joint sells of ads to run in 14 of the companies' newspapers, according to the Journal. The idea is apparently to take on the ailing but still-dominant player in the market, the San Francisco Chronicle.

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