LeBron James Taking His Talents To North Beach

LeBron James may be famously taking his talents to South Beach, but he's filming his soda commercial in North Beach.

Joe DiMaggio Park — named for a prickly athlete who didn't stab his hometown in the back via a callous, nationally televised debacle — will today serve as the staging ground for a James TV spot. The basketball star, in town for tomorrow's Miami Heat-Golden State Warriors game, won't be on the scene, however.

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