Just two months ago, the Bay Area News Group announced sad news — it was cutting jobs and consolidating newspapers, delivering most of its content under the name the East Bay Times. However, the media group is now reversing course, saying it will retain the historic Oakland Tribune and most other mastheads that communities have long known.
The company announced its change of heart yesterday, saying it was responding to reader feedback, which clearly wasn't in support of the plan to rebrand the community newspapers. In August, BANG decided it would take its 13 daily newspapers, including the Oakland Tribune, Contra Costa Times, and San Mateo County Times and consolidate them under two mastheads — the Mercury News or the East Bay Times.
“We have found a way to keep the Oakland Tribune and most mastheads,” BANG President Mac Tully said.