Given how Silicon Valley moguls flee from the term “media company,” you'd almost think it was as bad as “child-porn merchant.” But whether they like it or not, companies like Google, Facebook, and Twitter are media companies. They don't have precisely the same business models as News Corp., Disney, or Viacom, but that doesn't matter a bit.
Sorry, folks, but if you present information to the public and sell ads against it, you're a media company.
Google has long eschewed the term. It makes sense if you consider the stock-market valuations of tech companies vs. media companies. Wall Street loves tech. With media, investors tend to be fair-weather fans at best.