Study: Millions Spent on Campaigns For and Against Gay Marriage Totally Pointless

A New York University professor analyzed dozens of ballot measures concerning gay marriage over the last 20 years and came up with one mighty conclusion in a study released today: expensive campaigns for and against legal recognition of gay couples do jack squat to change voters' opinions.

The report — commissioned by the gay marriage-supporting Evelyn and Walter Haas, Jr. Fund — was prepared by Patrick Egan, a NYU public opinion expert, who analyzed 167 pre-election surveys on 32 ballot measures since 1988. He found that people usually do not change in their opinions on gay marriage or domestic partnership during the course of a campaign.

The take-away message: if you want to change hearts and minds, it's gotta happen before the ballot campaign season begins.

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