Target Asks Supes to Grant License to Sell “Urban Living Essentials”: Beer and Wine

Is it a stretch to claim that installing a huge new beer and wine emporium at Fourth and Market is a matter of “public convenience or necessity”?

That depends on how you frame the argument. Opening up a liquor shop — or simply distributing booze from flatbeds to ne'er-do-wells — probably wouldn't cut it. But if you're also going to offer customers “fresh meats, fresh vegetables and produce and fresh bakery items, along with a selection of dry goods” with the beer and wine — that's different.

That's what Target is banking on. The retail giant earlier this month sent a notice to the clerk of the Board of Supervisors, noting that it has initiated the intricate governmental song and dance that may allow Metreon Target shoppers to purchase booze along with their $29.99 Timex Easy Reader watches and $12.99 Xhilaration sunglasses. Because of the location of the new shop, the board must deem that allowing Target to hawk adult beverages is a matter of “public convenience or necessity.”

As a “CityTarget,” the future store will be smaller than the stadium-sized outlets you'll find in Albany or Daly City. It will be “designed specifically to meet the needs of urban residents and visitors,” writes lawyer Beth Aboulafia in her note to the board clerk. Those needs include “the convenience of one-stop shopping for urban living essentials.”

Among the “urban living essentials” in question are, naturally, beer and wine.

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