Viral Twitter Hashtag Could Become Billboard in San Francisco

If you’ve prowled around Twitter the last few days, you’ve most likely seen the #ILookLikeAnEngineer hashtag. OneLogin full-stack engineer Isis Wenger started the hashtag in response to the (often sexist) assholes who mocked, ridiculed, or otherwise trivialized an ad campaign that she was part of in San Francisco. Wenger wrote about the experience in a widely shared Medium post last week, noting, “I didn’t want or ask for any of this attention, but if I can use this to put a spotlight on gender issues in tech I consider that to be at least one win.”


Now, TechCrunch reports that the spotlight could turn into a billboard. An IndieGogo campaign organized by Zana Web developer Michelle Glauser has surpassed its $3,500 target of putting up a #ILookLikeAnEngineer billboard in San Francisco. The campaign has raised nearly $8,000 thus far.

The campaign states:

After her company (OneLogin) put up an ad in San Francisco featuring an image of her, engineer Isis Wenger saw a lot of reactions. She wrote about these reactions in her Medium post, “You May Have Seen My Face on Bart.” 

As a result, she started the #ILookLikeAnEngineer Twitter hashtag that saw participation from thousands of engineers of all shapes, sizes, colors, genders, ages, and backgrounds. Together with Isis, we’d like to put up a billboard in San Francisco showing, celebrating, supporting, and encouraging that diversity. This campaign will fund that billboard.

The minimum amount needed for a really simple ad contract with advertising agency Titan360 is $3500. For a full-scale ad campaign, it will be closer to $20,000.

And if the billboard doesn’t work out, advertising on City Hall might be an option.

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