Zynga-Hired Advertiser to Pay City $45,000 for Illegal Guerrilla Marketing

The company hired by San Francisco-based social game developer Zynga to promote one of its games has agreed to pay the city $45,000 in fines for illegal marketing tactics, City Attorney Dennis Herrera announced today.

Back in August, the city attorney's office went to the mattresses against Zynga after public-works officials discovered fake $25,000 bills — advertising the new Zynga release Mafia Wars: Las Vegas — glued to sidewalks. The gaming company was let off the hook after the firm it had hired to oversee marketing of the game, Davis Elen Advertising, took full responsibility for what the city attorney's office had deemed “illegal and actionable” acts of vandalism.

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