Zynga in Hot Water with San Francisco City Attorney Over 'Mafia Wars' Marketing

The San Francisco City Attorney's office is going after social-gaming company Zynga — maker of such popular Facebook applications as FarmVille and Mafia Wars — for what it calls an “illegal and actionable” marketing campaign to promote the company's latest product, Mafia Wars: Las Vegas.

In a letter dated today, Deputy City Attorney Alex Tse asserts that “documented acts of sidewalk vandalism” have been committed to advertise the new Mafia Wars game, in the form of fake $25,000 bills glued to sidewalks in San Francisco. The bills direct people to a Mafia Wars website.

“The City Attorney takes violations such as these very seriously, and intends to pursue every available cause of action aggressively against Zynga for these illegal marketing tactics,” Tse writes.

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