Written by: Andrew Dempsey
The CBD market is growing rapidly. For those who would like to be on the cusp of the CBD revolution, now is the time to get started. In today’s world, anyone can create their own CBD business by procuring wholesale CBD isolate and making their own products. You can also strike a deal with a trustworthy CBD distributor to get custom-designed white label CBD products.
If you want to get started right away in the CBD industry, all you need is CBD products and a marketing strategy. Easy access to wholesale CBD means the products are taken care of, but what about marketing? In this article, we’ll look at 5 tips that will help you market your CBD business.
Use Social Media
So, this is probably about as obvious as saying “you need to drink water”, but social media really is one of the most important marketing tools for all businesses. However, “more is more” isn’t always true when it comes to social media. You are likely going to want to have a better plan then simply making a social media account for your brand and posting as much as possible to get attention
It is important to be well aware of your social media presence and to go into social media with a direct strategy. For many companies, this means having a dedicated individual or team whose job it is to manage all social media for your brand.
If you can’t afford that just yet, doing a little bit of research on some of the most attention-grabbing social media campaigns out there could make all the difference. You want to keep your posts consistent, posting at least once a day, and always on-brand. Keep it friendly and affable while still displaying authority in the industry.
Don’t Make Any Claims You Can’t Back Up
This is a tricky one. The reason people want CBD products is generally because they think it will help them with their health problems. However, the FDA has made it near-impossible to market your CBD products as a cure for pretty much anything1.
This means that you are going to have to use some very vague terminology when advertising your CBD products. Thankfully, the hype around CBD is strong enough that most people are already aware of the positive word of mouth, meaning you can simply label your products as “containing CBD” and that will likely be more than enough to get your product flying off the shelves.
Always make sure your CBD provider shows up to date test results to make sure you aren’t selling products with above the maximum amount of THC. This isn’t as important for CBD isolate, but is critical when pursuing wholesale CBD distillate. CBD distillate has trace amounts of THC so be very careful and always ask for current test results before you buy.
Build Content and Maximize SEO
SEO is an acronym for the term “search engine optimization”. Many new brands and websites will utilize SEO-driven content to show up closer to the top of search results. Creating a website isn’t going to do you much good unless people are visiting it, and SEO-driven content is one of the easiest ways to start driving traffic to your website.
Creating articles and blog posts on your brand’s website that take into account SEO will mean your brand shows up faster on search engines. This can be one of the most powerful marketing tools at your disposal. There are many avenues for procuring SEO-driven content, including online marketplaces and local agencies.
If professional services are out of your price range, online tools such as WordPress have plug-ins that will show you the basics of writing SEO content so you can try it out for yourself.
Use Affiliates and Influencers
Utilizing marketing affiliates and influencers is a proven way to start drawing attention to your business. Marketing affiliates are content creators that will include links to your business or products on their own content for a price.
Influencers will do pretty much the same thing, except oftentimes a little more discreetly. Influencers are people on social media that have a large number of followers and a large amount of “influence” over them.
By making a business relationship with a social media influencer, you can have said influencer naturally draw attention to your business by showing themselves using your products on social media.
Lastly, one of the ultimate ways to make a lasting impression in the industry is to get involved on a community level. This is doubly true given that the prime market for CBD products consists of those who are more interested in a natural and holistic way of life.
For these customers, getting your name out there is less important than showing that you are a business that cares about its clients and its community. By getting involved on a personal level with those in the area of your business, your business will develop strong bonds with the community.
This can be done by sponsoring and donating money to local programs. It can also be done by paying to clean up sections of public land along highways and freeways.
In summary, there are many ways to successfully market your CBD business but using a combination of these tips will give you a much greater chance of success. By purchasing from a high quality CBD oil wholesale provider, you can keep customers coming back time after time.